2 weeks to go!
With just two weeks left to go until the Love Your Lenses Week finally kicks off excitement is building in the Love Your Lenses campaign. Posters are being printed, graphics designed for websites and social media and toolkits sent out for what we’re sure will be a great week.
With stakeholders from across the optical sector coming together, from optical professionals to retailers and manufacturers, all working towards improved patient safety, we hope the campaign will again have a far reaching impact.
Last year the campaign reached millions of people across traditional and social media, reminding them not to lose sight of their optician and to avoid getting their contact lenses wet.
Following the great success of last year’s campaign, this year will be even bigger and better! The key message of this year’s campaign will focus around the importance to ‘wash and dry before touching your eye’.
With the campaign just round the corner now is an ideal time to involve your workplace, business or organisation in the week. To help you get involved we are providing a campaign toolkit to assist you in reminding people to love their lenses so that they can continue to enjoy the benefits of wearing them.