Research commissioned by the GOC in 2015 uncovered a significant difference between how much aftercare advice eye care practitioners were reported to be providing and how many patients recalled receiving it – just 48% of patients recalled receiving any aftercare at all.
In 2018, the GOC carried out a qualitative pilot to explore this gap and to see whether there may be simple interventions that can help eye care practitioners to deliver aftercare information in a way that is more readily recalled by patients.
Three interventions were developed based on insights gathered from existing academic research and behaviour change theory, and following scrutiny from an advisory group comprising of optical industry experts, behavioural science academics and behaviour change specialists.
We held a webinar during Love Your Lenses Week. If you missed it, watch it here.